Media Consumption

nielsen-q1-audience-hed-2016Image source (Getty Images)

Media Diet -to simply put it in words, is the information an individual takes in from interacting with new forms of media, such as reading books, magazines, watching television or listening to radio.

I would say that I fairly spend half of my day consuming media, I don’t know the precise number of hours but it goes as follows. It’s 8am, my alarm rings, I pretend I don’t hear it as it gets louder and I wake up hesitant on whether to hit the snooze button and sleep for 10 more minutes. Eventually, I sit up, stretch, and look around my room confused and feeling heavy of the day ahead. The second thing I do after stretching is check my phone. In the morning I spend around 15 minutes in bed going through applications such as Hash, Flipboard and StumbleUpon. These are my three favourites at the moment. A great way to learn new things and get your news for the day. With Flipboard for instance, it does not only cover news from The Wall Street journal and New York times but also differs in having categories that relate to technology, art, life style, Yoga and many more.

As the day passes, I generally just use Twitter and Snapchat. On lazy mornings I wouldn’t need to check my three favourite applications mentioned above. Just follow the hashtags on Twitter and you’ll get all the information you need. There’s also a feature on there called “moments” where it brings you all the news, entertainment and sports in one place. On the other hand, Snapchat does things differently when it comes to ‘living the moment’, it actually shows you live footage from around the world. In a very creative way, Snapchat also explores news from every corner of the world in video form -it’s like turning your phone into a mini TV screen. ‘Discover’ on Snapchat shares news from different platforms such as Buzzfeed, Mail Online, The Sun and National Geographic – which is my favorite!

A lot of what I read and go through is considered journalism, however, many of it is repetitive. But each application has it’s own way of presenting news and entertainment. It all depends on what type of media you’re interested in. For example, my housekeeper enjoys reading the newspaper in the morning and listening to the radio in the afternoon. On the other hand, I would rather check Snapchat or Twitter instead. Technology has become an integral part of our lives and come to think about it, I have never read a newspaper in my life to begin with. It was only magazines for me, till mobile phones developed and I became interested in learning about the things that are happening around the world. I downloaded a few applications and got hooked! I do need to make time for reading books however, as reading fictional stories is a hobby of mine. You need to read things other than news, too much of it can damage your way of thinking -but that’s for another post!

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